Word: cowger
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Dates: during 2000-2009
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...sank into an unsuccessful electric-car project during the early 1990s. "Initially it looks as if the Big Three are running behind, but the race isn't over," says Lindsay Brooke, analyst with auto research firm CSM Worldwide. Last spring at the New York Auto Show, GM president Gary Cowger said the attention paid to hybrids included "a lot of hype." Today GM is focusing its hybrid efforts on less fuel-efficient vehicles like pickup trucks and SUVs, while investing in fuel-cell technology. Unlike its rivals, which think this could take 15 to 20 years, GM contends that fuel...
...performance by reviving rear-wheel drive and adding smarter transmission systems that can automatically adapt to driving conditions. "At the end of the day, the best car wins, so we've got to have product out there that not only matches the competition but exceeds it," says Gary Cowger, president of GM North America...
...buyers have always added features, a major profit driver for automakers and customizing shops that garners an estimated $26 billion-plus in sales each year. Gary Cowger, president of GM North America, says the trend toward personalization is evident in sales of the Hummer H2, a favorite of affluent baby boomers. Sales of accessories like running boards, brush guards and roof racks are "much better than we expected," he says...
Lutz and GM North America president Gary Cowger have also reviewed GM's entire product portfolio, axing some models and slightly delaying others so that their designs can be tweaked. On the basis of a few Lutz remarks, for instance, designers have, by one account, "changed every millimeter" of a future Cadillac STS, in particular massaging its roof line to give it a sportier, more European look...