Word: cowleses
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Dates: during 1930-1939
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Individual accomplishments are difficult to classify in the Register & Tribune plant. But it was during John Cowles's ascendancy that circulation was upped from 114,000 to 280,000; that national features were added until the paper now offers 17, from Walter Lippmann to Waiter Winchell-more headliners than...
...Sally Bates, John lives in a big. old red brick house, owned successively by two late Secretaries of Agriculture (Wilson's Meredith, Harding's Wallace). "But," says John Cowles, "I don't want anyone to think my ambition is ever to be secretary of Agriculture." The Cowleses entertain often and well. Their bedded guests within a fortnight included such an assortment as Herbert Hoover. Thomas S. Lamont, Nicholas Roosevelt. Philip Ludwell Jackson, ebullient publisher of the (Portland) Oregon Journal who rarely gets to the office before noon and. having an elderly secretary who cannot take shorthand, never...
Vernon Pope is in charge of the rotogravure, which, instead of being the usual Sunday dump for left-over news pictures, is used as a sustained circulation getter. A prime factor in the Cowles formula is to develop long picture series which will run for a dozen weeks or more...
And always on hand is Gardner Cowles. He comes to his office, reads the papers or has them read to him, listens to reports, smokes countless cigarets, prods his sons for circulation and more circulation. Two "G. C." maxims: ''Take the subscriptions and let the street sales go...
The Senior Cowles plays bridge at the Des Moines Club every day after lunch. He hates poker, likes popcorn, has his wife read to him in the evenings while he plays solitaire.