Word: cowtown
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...Daily Racing Form. Happy Days begat Laverne & Shirley; Dallas begat Knot's Landing; Soap begat Benson. Now Alice has begat Flo. Polly Holliday has left Mel's Diner in Phoenix to open up her own bar, Flo's Yellow Rose, in her old home town, Cowtown, Texas...
...West, Young Man. Mae West, that is. She is a famous actress gracing a small cowtown with a visit, and Randolph Scott is her straight man. Channel...
Madison Avenue is also borrowing from that classic American art form, the western. The Gary Cooper of the genre is Heinz ketchup, which single-handed confronts a gang of Brand X baddies on the main street of a lonely cowtown. One of the baddies steps forward, caps come off, bottles upturn; the Brand X bottle soon lies empty in the dust. As the half-full Heinz bottle swaggers off, a sourdough voice brags: "Heinz, the slowest ketchup in the West -East, North and South...
...beat Broadway. Even the backdrops are out of sorts with one another and with the story. In one scene Frontierswoman Crawford, dressed to the nines in a Paris gown, sits down to a grand piano in a mat-red grotto lit by candelabra, and plunks .away like a cowtown Liberace while the posse thunders toward a sort of sagebrush Götterdämmerung...
Action in the Afternoon (weekdays, 3:30 p.m., CBS-TV) has a permanent outdoor set: a Western cowtown built by Philadelphia's WCAU-TV on a vacant lot. But, though the TV camera gets outdoors, it has little freedom: there are no long chases on horseback or free-for-all barroom brawls in the movie horse-opera tradition. The dialogue limps even more obviously than the camera. Action in the Afternoon, still without sponsor, is an experiment that needs a lot more work...