Word: coy
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...movie, Signs, stars Mel Gibson as an ex-priest wrestling with his beliefs ("I like to cast slightly against type," he understates), with Joaquin Phoenix as his brother. They own a farm that becomes the site of enormous, mysterious crop circles. A surprise ending to this one? He's coy, but promises it will be unique: "I'm an Indian living in Philadelphia--I can't help it!" Disney execs, who paid eight figures for the script, are counting on a hit--and hope the surprises stay on the screen...
Pentecostal preaching is mannered. Jakes' eccentric pauses, coy glances at his audience and the occasional odd, Holy Spirit-inspired stutter that sounds like a skipping CD might normally mystify or annoy the nonanointed. And yet, somehow, they do not. Like Brando's mumbling or Michael Jordan's outstretched tongue, they are pendants to an overwhelming gift...
...distributing it to customers has so far stumped some major would-be players. For example, Azurix, a water-retailing company and a subsidiary of the energy multinational Enron, is struggling. "Enron thought it could use its expertise as a commodity trader to market water like energy," says Debra Coy, a water analyst with Charles Schwab. "But water is more complex politically...
...freshwater by other means, even by desalinization of seawater," admits Turner of WaterBank.com But Turner, who is assembling a consortium of Mexican municipalities to import water from the U.S., adds that aging infrastructure and mounting worries over contaminated groundwater are helping make larger ventures worthwhile. Schwab's Coy estimates that the world market for private distribution of water, and the bill for wastewater treatment, now amounts to $300 billion annually. The market has already attracted global giants like Monsanto and Vivendi, and more are expected to enter. Johan Bastin of the European Bank for Reconstruction and Development noted...
...farms and industries for as little as $16 an acre-foot when it's worth as much as $400 to municipal water systems. That encourages uneconomic uses of the precious resource. Water consumption in the U.S. averages 100 gal. a day per person, nearly three times the European average. Coy predicts that once private buyers and sellers are allowed to determine a market price for water, international trade in the commodity will boom...