Word: coy
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...devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed that customers care little for the coy approach. As Copywriter Prag puts it: "Women interviewed said, 'Just...
...theater, Fosse's fluid scene shifting seemed cinematic. On film, the process is reversed. Dance numbers are given coy subtitles, crowd scenes seem achingly stagy. Whenever he cannot provide a valid transition, Fosse makes the frame a mammoth still picture of his star -strictly for those interested in the north, south, east and west faces of Mt. MacLaine. Regardless of how attractive the faces are, that is not film making, it is map making...
...farewell. Associates assumed that he might leave early. Since De Gaulle dotes on symbolism, the dates most often guessed were June 18, 1970, the 30th anniversary of his London broadcast urging French resistance, or his 80th birthday later that year. What prompted De Gaulle last week to stop playing coy was that another fox was suddenly being blunt. On a visit to Rome, former Gaullist Premier Georges Pompidou openly declared for the first time that he would be a candidate for President "if the presidency is one day vacant...
...different. The dentist's causal greeting, his coy smile at the nurse who stood nearby, and his jaunty, almost arrogant manner took the patient surprise. He hadn't prepared himself for this. He started at the dentist's body, strangely supple and relaxed, felt his won body small and weak, and then saw the dentist reaching for the huge, infernal, hated, death-inferring hypodermic needle that the nurse held out to him. The patient knew what was different this time. He was afraid...
...franc was not the only currency being attacked by speculation; the currencies of many other nations--particularly of the pound--were placed under strain by the desire to convert into marks. That pressure could have been relieved by a prompt revaluation of the mark, but the Germans played coy with the money markets, issuing occasional pronouncements to the general effect that everyone should ignore the speculation and it would finally go away. They knew it was costing the French $800 million in gold per day to maintain the parity of the franc--and they loved...