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...else but Consumer Reports, a monthly magazine that has been cataloguing caveats for shoppers since before Nader was old enough to lose control of a defective kiddie car. Not that there is any rivalry between Nader and CR. He is now, in fact, a director of the magazine's parent corporation, the nonprofit Consumers Union of U.S., Inc. The publicity accorded Nader's personal crusades, plus the general rise in consumerism, has no doubt contributed to CR's surging popularity. Founded along with Consumers Union in 1936, CR took 30 years to reach a circulation...
Word of Mouth. CR is frequently passed around or filed for reference in home and office libraries. It even pops up in physicians' waiting rooms, though last year it concluded a guide to choosing a family doctor by noting that "no procedure will assure you of first-class medical care...
...contents also enjoy widespread word-of-mouth circulation by its readers, whose income and education are well above the national median. In sum, CR has many of the attributes of an attractive advertising medium. Yet it refuses all ads. "We feel that it would compromise our relationship with manufacturers," explains Robert L. Smith, assistant director of Consumers Union. "We never know what we are going to tackle next, and we don't want to feel restricted...
...CR is equally insistent that ads appearing elsewhere do not use the magazine's reports to endorse a product. "Credibility is our biggest asset," affirms Smith. "Endorsements make the public skeptical. They think something is going on under the table. With the present system, the public has a feeling that a rating has been earned, not bought." Nevertheless, some manufacturers occasionally try to cash in on a favorable CR rating. CR always takes court action to stop them. It is currently battling the Theodore Hamm Brewing Co. of Minnesota over the use of CR's name...
...equal at the same time: it is impossible to consider y?r role as a "good woman" to be that of ten-derly supporting whatever n?e you happen to be with in what ever he wants to do, and at the same time make plans for your own cr?ive existence...