Word: craft
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Dates: during 1980-1989
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CHRISTINE CRAFT WAS a popular news anchor in 1981, for Kansas City television station KMBC-TV. In eight months, Craft had helped propel KMBC's news ratings from second to first in the nation's 27th largest market. There was a problem: the station did not think she was pretty nor deferential enough to men. Craft found herself out of a job, and Metromedia, Inc., which then owned KMBC, later found itself in court...
Last month Craft won her case against the network and many commentators rushed to cheer the fact that finally stations could not hire and fire on the basis of looks. But this is not why she won the case, and that should not be its legacy, Craft won because the station asked her to do things that went beyond her job. It should not be interpreted as restricting a station's ability to make personal decisions based on appearance...
...visibility. Even the beauty standard is not at all repugnant. If a newscaster's appearance makes viewers uncomfortable enough to turn the channel, that really is not very good business for the station. But the station should care only if the public is turning the channel. That's where Craft's case is different...
...only a couple of months after Kraft hooked on with KMBC the station secured the market's largest share. There is almost no question that Craft had something to do with the ascension. Whatever she looked like. Craft was successful for KMBC. In that case, station manager R. Kent Repologle could have had no reasonable right to demote her to a reporter. If KMBC had been languishing in its old position. Repologle could have asked Craft to follow a certain fashion he thought would make her more appealing and therefore boost ratings. No one raised any uproar when CBS told...
Modeled on Courageous, the America's Cup winner in 1974 and 1977, the little Illusion has the feel of a big boat. Most one-man competitive craft like the Force Five (price: $1,925) are faster than the mini-12s, but they are lightweight and prone to tipping. The mini-12s have keels weighted with lead ballast to make them self-righting. So instead of hanging out over the side to keep the boat upright in a stiff breeze, the skipper stays tucked inside the cockpit in roughly the position of someone sitting on a chaise longue. He steers...