Word: craft
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Dates: during 1990-1999
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...great issues of the day: war and cold war, liberalism and conservatism, economic good times and bad. But in the post-ideological, slow-growth era of 1996 America, the election was won and lost on the Message--the ability to divine the hopes, fears and desires of voters, then craft the ideas, words and images that would best reach them. Bill Clinton built the most sensitive radar apparatus American politics has ever seen; Bob Dole looked at the same public mood but failed to read its meaning. This is the inside story of the Dole and Clinton message teams...
Above all, the President must turn aside the seductive wiles of congressional Democrats anxious to court him and reach out to craft a truly national government. Remember Winston Churchill's admonition: "In War: Resolution. In Defeat: Defiance. In Victory: Magnanimity...
...however, just as public interest has been rekindled by the first hints that there might have been life on Mars, ships from the U.S. and Russia are starting to fly again. On Nov. 6, NASA is scheduled to launch an unmanned craft that should be orbiting Mars by this time next year. Ten days later, Russia will fire off a second one, and two weeks after that, NASA will loft a third. If all goes well, NASA hopes to loose a flock more during the next 10 years. "After a hiatus of 20 years," says NASA Administrator Daniel Goldin, "America...
Ironically, much of the trans-Mars traffic comes from a change not so much in science as in economics: the new craft are cheap--dirt cheap, by space standards. Engineers at last appear to have learned how to build a spaceship on a budget, and as the costs come down, the ships are going back up. The attitude among space engineers has always been that bigger spacecraft are better, and much bigger ones are better still. But bigger is much more expensive. In 1992 Goldin was recruited from private industry in the hope that he would bring a hardheaded bookkeeper...
...Design. It is easily the hottest fashion school in the world, a magnet not only for would-be designers but also for established masters looking to pick up fresh talent for their ateliers. CSM is not the only prominent fashion academy; Britain is known for its tradition of craft and in general supports artisans. But other schools tend toward commercial and technical values, emphasizing the set of a sleeve or production expertise. CSM takes it easy on detail, preferring individuality. Of his time there, McQueen says it was "loverly mixing with people of the same persuasion...