Word: crafted
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...about marketing and merchandising," declares Pierre Berge, Yves Saint Laurent's business partner and a key player on the Paris fashion scene for several decades. "It is not about designer fashion. It is about [mass-market retailers like] Zara." The clothes are nice, the argument goes, but the real craft is in how you sell them...
...year hiatus, discovering more of the same was more than I could’ve asked for.Linkous’s drug problems—safely behind him, he assures reporters—are no secret. But, as with many tortured souls who have sacrificed their bodies for their craft, past tragedies seem to motivate present poetry. Since Sparklehorse’s bizarrely-titled 1995 debut “Vivadixiesubmarinetransmissionplot,” Linkous has experimented with different means of inner exorcism: each resultant work more cohesive than the last. While all of his songs evoke eerie dreamscapes?...
...opportunity to say, ‘Well, let’s make marketing the last priority,’” he says. “So what do you get? Well, you get our campaign, which has been difficult for us to craft and has not been the most successful marketing campaign in the world. But, it allows me to make the film the way I want to make it, and the people who have responded to the film, obviously, I think, see something in it that they’re not seeing in other films...
...opportunity to say, ‘Well, let’s make marketing the last priority,’” he says. “So what do you get? Well, you get our campaign, which has been difficult for us to craft and has not been the most successful marketing campaign in the world. But, it allows me to make the film the way I want to make it, and the people who have responded to the film, obviously, I think, see something in it that they’re not seeing in other films...
...succeeded, the SpaceLoft XL rocket would not have been the first privately funded craft to make the trip to space without federal funding or infrastructure. Two years ago, in what space buffs call the industry's "Charles Lindbergh moment," SpaceShipOne ferried passengers to space twice within two weeks to win the $10 million X Prize which, coincidentally, was sponsored by the family of Anousheh Ansari, the Dallas high-tech entrepreneur who is currently visiting the International Space Station as a paying customer...