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Madison Avenue, while enjoying the skyrocketing demand, can barely keep pace with it. Agencies that used to take two to three months to craft a corporate identity are being asked to create a winning, edgy commercial in just over a week. Online brokers Ameritrade and E*Trade, which are both in the middle of hundred-million-dollar ad campaigns, have led the way in using irreverent humor to get their message across...

Author: /time Magazine | Title: The Net Loves Old Media | 11/1/1999 | See Source »

...well managed by air traffic control." National Transportation Safety Board officials began on Monday to sort through the wreckage of the crash, which occurred when the Learjet ran out of fuel and slammed into a South Dakota field. An Air Force pilot sent up to chaperone the doomed craft saw the internal windows frosted over, suggesting that the Learjet's cabin had been depressurized ? which could have suffocated the four passengers and two pilots...

Author: /time Magazine | Title: The Mystery of Payne Stewart's Last Flight | 10/26/1999 | See Source »

Even some established musicians are taking up the craft. Three years ago, Ben Watt, of the pop group Everything But the Girl, put down his guitar and bought a pair of turntables. "I got tired of playing the guitar--it's simple as that," says Watt, who now does a weekly deejay stint at a London club and whose scratching is featured on Everything But the Girl's new CD Temperamental. "For the moment, working on my deejay skills seems like an interesting area to explore...

Author: /time Magazine | Title: Music: Rock's New Spin | 10/18/1999 | See Source »

...five-day workshop at the Taos Institute of Arts in New Mexico. "You need to use your motor skills, your psychological being and your spirituality." Emily Hyatt of North Carolina has been weaving all her life and has a business educating schoolchildren about the history of the craft. But in Pearl's class she was a beginner again. Previously, she had looked at weaving from the outside, in terms of design. Pearl's class taught her how to weave her beliefs into her work and become part of her own creation. "It was different from any weaving I have ever...

Author: /time Magazine | Title: Travel: Learn a New Skill | 10/18/1999 | See Source »

...wants to be. Jesse Ventura has sketched out a libertarianism on social issues (and an internationalism on trade issues) that a Buchanan candidacy would instantly erase. Buchanan's followers are rabidly pro-life and anti-foreigner and not disinclined to scan the skies for black helicopters and other imaginary craft. They also turn out at the polls ? Buchanan could expect to clear the 5 percent hurdle the party needs to hang on to its matching funds in 2004. But, and it's a big but, they have the effect of scaring everybody else away. The Reform party?s best long...

Author: /time Magazine | Title: Here's a War Buchanan Wants to Fight | 10/14/1999 | See Source »

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