Word: craftsman
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...jokes about the resemblance, he recently reduced 40 lb. in 25 weeks. Pictures full of lavender emotion are his specialty. He made Little Women and A Bill of Divorcement for RKO. He dresses to match in blue ensembles, starched linen trousers in shades of mauve and cerise. An excellent craftsman, temperamental to the point of hysterics, he fumes and fusses for perfection. His next picture will be David Copperfield...
...same breath he admits that "advertising today, while anything but efficient, is far better designed and written than it needs to be ; obviously it costs far, far more to produce than it ought to cost. Part of the explanation, I think, lies in a private impurity of the advertising craftsman; he is more interested in beauty than he is in selling. For him the advertisement is a thing-in-itself." Advertising ("the Business Nobody Knows"), says Rorty, is not confined to the agencies but includes newspapers, magazines, radio, all businesses which owe their living to advertising revenue. The Saturday Evening...
Less solemn than O'Neill, more solid than Barry, Sidney Howard is a better theatrical craftsman than either. He shares with Shakespeare and most mediocre dramatists a willingness to take his material where he finds it. Many of his plays, mostly failures, have been translated adaptations (S. S. Tenacity, Casanova, Olympia). He wrote in collaboration with Edward Sheldon (Bewitched} and Charles MacArthur (Salvation}. Like Yellow Jack, Dodsworth, which opened last fortnight with equally enthusiastic reviews and made Sidney Howard the most successful dramatist of the season, was an adaptation. At work last week on a novel about...
...famous Veritas escutcheon. The baroque plaster and wood emblazoned over the Dunster House Library probably constitutes Complaint No. 1, as it is radically incorrect. When the original designers took their idea to America's greatest heraldic wood carver in 1929 they were politely thrown out of the shop. The craftsman said he would not be party to such nonsense. He proved to his would-be elients that the lozenged shape of the ornament was the heraldic symbol of spinsterdom. Unmoved the Committee on House Decorations had the work done elsewhere...
...Federalists disliked his philosophy and feared his politics: they shut every political door in his grandson's face. Franklin fitted Benny up in a printshop and expected Benny to be happy, but he wasn't. "While Franklin, by his precept, urged him to become a craftsman, he obliged him, by his glory, to act the lordling. While he preached simplicity, industry, frugality and love of the people to him, his three houses, his sedan chair, his titles and his fame gave him the rank of a nobleman. When he thought about this, Benny felt wretched and ashamed...