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...direction of Peace Corps officials, Keye and his partners, Art Director Mario Donna and Media Specialist Len Pearlstein, are at work on a new campaign aimed less at college idealists and more at mature craftsmen. (The corps has no age limit.) "The need now is to attract middle-class working America," says Keye. Accordingly, one ad in the agency's proposed new campaign proclaims, "The Peace Corps is looking for people who can speak two languages-American and plumbing." Another ad, aimed at Negro newspapers, says, "If the Peace Corps is lily white, it's your fault...

Author: /time Magazine | Title: Advertising: The Little Agency That Could | 2/23/1970 | See Source »

...would come down quickly and sharply if the Government eliminated most farm-price supports, oil-import quotas, fair-trade laws and tariffs. The U.S. could also strike a mighty blow against inflation if it attacked union apprenticeship rules, which limit the supply and drive up the wages of skilled craftsmen. Economists concede that such structural changes are politically difficult if not impossible to enact. Still, the Government could change some policies that actually promote inflation. At a time of sharp increases in food prices, the Agriculture Department early this month asked Florida growers to set marketing quotas for themselves...

Author: /time Magazine | Title: Business: The Rising Attack on Nixonomics | 2/2/1970 | See Source »

...Moreover, he argued, "the pursuit of black capitalism may retard the Negro's economic advancement" by distracting attention from programs that would really help blacks and discouraging Negroes from "full participation in the national economy." What Negroes need, Brimmer counseled, is more jobs as salaried managers or as craftsmen for major companies, where they would have the capital resources of the national community behind them...

Author: /time Magazine | Title: Opinion: Is Black Capitalism a Mistake? | 1/12/1970 | See Source »

...fears about finding enough workers is simple enough: it can call OBU's bluff and wait. If the required number of construction hands don't appear, it won't be the University's fault. On the other hand, if the workers do appear but are not all expert craftsmen. Harvard can stand the short term expense of lengthening the time of construction and paving slightly more for its labor. The reward in terms of training minority group workers will more than compensate for this loss to the Harvard treasury...

Author: NO WRITER ATTRIBUTED | Title: The Impasse | 12/13/1969 | See Source »

Also at Boston University, Kim Newcomb's iridescent blown glass "Hot Dogs and Potato Chips" testifies to the influence of pop art on craftsmen. Blown glass potato chips really have to be seen to be visualized. The idea of doing this subject in such an elegant and delicate media. complete with paper napkins, plaster milk, and on an ordinary cafeteria tray really strikes the literary more than the visual funny bone. And Arneson's gawky earthenware bathroom sink is so literary that it even has a punchline-the brown splotch in the bowl is labeled "hard to get out stain...

Author: By Deborah R. Waroff, | Title: Crafts Objects: USA | 12/4/1969 | See Source »

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