Word: craftsmen
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...favorite catchword of modern design-"Form follows function"-is nothing new, but the craftsmen of an old American religious sect put it more logically. To the Shakers it was: "Every force evolves a form...
...Chris-Craftsmen feel that the fine old seagoing word "head" smacks too much of hair on the chest and tattooed muscles; the company's admen are looking for a word that nicely defines the head's function at the same time that it denotes a commodious enclosure...
Competing with foreign craftsmen, many a U.S. builder cut his own prices. Lone Star lightened the weight of its best-selling 14-ft. Malibu outboard by 10%, lightened the price by $100, down to $525. Enginemakers also trimmed prices and weight, switched to aluminum and fiber glass to get more horsepower per pound. McCulloch Corp., the No. 3 outboard-motor maker (after Outboard Marine and Kiekhaefer) cut prices of its Scott motors as much as 10%. Kiekhaefer lopped about 5% off two of its Mercury motor prices...
...little production. They all want giant plants. This makes little sense. They have to work from the bottom up and enlist the masses in projects that the masses can see are for their good. Instead of giant plants, there should be improved farming and simple machines for small-scale craftsmen...
...what one contemporary called "a sweet contest of nature and of man," Murano's craftsmen reached their greatest peak as they learned to twist glass into all manner of sizes and shapes. At its best, as in the dragon stem goblet (opposite), the Venetian artists managed to capture the same excitement in movement and space that held Tinoretto entranced. This Venetian love of bravura effects reached a flamboyant finale just before the development of heavy potash glass in Germany and lead glass in England broke Venice's near monopoly. Glass blowers made wine goblets in the forms...