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...even as Craigslist continues to thrive - it's expected to rake in some $80 million this year - the site's design and user experience have changed little since it began. "There is a stunning lack of innovation in classifieds," says Craig Donato, founder and CEO of Oodle, which doubled the number of monthly visitors to its site over the past year to nearly two million. The San Mateo, Calif., company with 50 employees and some $19 million in venture capital funding recently made headlines for its deal to host classifieds on walmart.com. Once just a search site that scraped listings...

Author: /time Magazine | Title: Taking Aim at Craigslist | 6/18/2008 | See Source »

...what's to ogle at Oodle? Unlike Craigslist or Kijiji, this site automatically displays a Google map next to each listing so you can easily pinpoint its location. Oodle also shows you how the price of, say, a scooter you are browsing compares with the average price of scooters listed on the site over the past few months. All listings are free, but sellers can pay a few bucks to get more prominent placement of their ad in search results. Buyers can also get mobile alerts when a listing that meets your criteria pops up on the site...

Author: /time Magazine | Title: Taking Aim at Craigslist | 6/18/2008 | See Source »

...Whereas Oodle excels in technology, Kijiji is the only general-purpose classified site that is catching up with Craigslist in terms of actual listings. Three years ago, Kijiji didn't even exist. Today it is the top online classified service in France, Germany and Taiwan. It's also neck and neck with Craigslist in Canada. Combined with eBay's other international classified hubs - which include Marktplaats in the Netherlands and Gumtree in the United Kingdom - eBay's portfolio of classifieds actually get more unique visitors around the globe than Craigslist. (As eBay's core auction business has slowed, its classifieds...

Author: /time Magazine | Title: Taking Aim at Craigslist | 6/18/2008 | See Source »

...secret to Kijiji's success, says Jacob Aqraou, general manager of eBay's classified division, is an improved user interface and a more vigilant approach to scaring off scammers and spammers. Whereas Craigslist feels hippie and homegrown, Kijiji features niceties such as images that appear in search results by default and more intuitive menus for refining your search. To drum up interest, eBay also spammed millions of its most active members when Kijiji's U.S. site launched in June...

Author: /time Magazine | Title: Taking Aim at Craigslist | 6/18/2008 | See Source »

...Craigslist alleges that eBay used its seat on Craigslist's board to glean inside information that it then applied to its own classified site. But to a casual viewer, Kijiji bears more resemblance to its sister site, eBay.com. "It borrows a lot of things from eBay," says general manager Aqraou, who is based in Denmark. For example, Kijiji uses software developed at eBay to identify nudity in photos in order to cut down on inappropriate postings. It's also available in the local language for more of its foreign language sites than Craigslist and even accepts Spanish listings in parts...

Author: /time Magazine | Title: Taking Aim at Craigslist | 6/18/2008 | See Source »

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