Word: craigslisters
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Dates: during 2000-2009
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...those wondering whether Silicon Valley idealism went on sale with Google's first share of stock, look no further than Craig Newmark and Jim Buckmaster, the men behind the online bulletin board Craigslist. Here's Newmark, its founder, on success: "Once you make a comfortable living, how much extra stuff do you need?" Here's Buckmaster, its CEO, on strategy: "We're not setting out for global domination. We're just looking to provide our service to people who need it. If it's not needed, that's fine." Not surprisingly, Craigslist has no marketing department...
...that Craigslist has become one of the Web's Top 20 portals, with 5.3 million visitors a month to its job and real estate listings, for-sale postings and personals? How has it grown exponentially from a narrow base in San Francisco and New York City to 45 cities, from Orlando, Fla., to St. Louis, Mo., to Fresno, Calif.? How has it managed to spread its wings abroad in Canada and Britain, with Australia next on its horizon? How has it managed to do all that--when other, more capitalized businesses have withered away...
...answer is basic and profound. By focusing on what their customers want instead of what's good for the Craigslist brand, Newmark and Buckmaster are beating the online giants at their own game. Using only open-source software and a plain-text site without fancy logos or graphics, Craigslist is supremely efficient. "Virtually no users are requesting that we dress the site up," Buckmaster explains. As a result, the site runs 1 billion page views a month--as many as Amazon.com--with just 14 employees. Instead of doing market research to plot strategy, Newmark and Buckmaster rely on customer feedback...
...something up.” Within an hour I received a handful of responses, and within a week I had accumulated over 50 replies from men ranging from ages 21 to 42. From law students to artists to sugar-daddy businessmen, it seemed everyone was using Craigslist to find that perfect one-night stand. Or, at least, that’s what I thought until I posted a similar entry, this time pretending to be a male Harvard student looking for a woman. I did not receive a single reply for that post...
...Craigslist is the bomb,” J.K. Costello ’03 extols in an e-mail. “After narrowly missing out on a queen size bed for $25, I found an Ikea queen-size bed a day later for $120. All the prices were so cheap, and I met a super-sweet girl in a punk band as a result,” he writes. Other students have used the site to find summer housing or simply to buy and sell items ranging from coffee tables to laptops...