Word: cramming
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Chicago-based McDonald's Hamburgers, only eight years old, boasts that not one of its franchisees has ever lost money; it has four planes cruising the country to pick out good sites for them, also sends newcomers to its "Hamburger U.," where they take three-week cram courses in everything from advertising to janitoring. Businessmen who take a franchise promise to meet "standards" set by the franchiser, to buy equipment and supplies from him, and sometimes to hand over a share of the gross...
Aging young engineers obviously need a depletion allowance as their knowledge goes out of date, and last week the Alfred P. Sloan Foundation provided something akin to it: a $5,000,000 grant to M.I.T. for a new cram school to retrain seasoned engineers...
...finally builds a better mouse trap (see MODERN LIVING) had better be ready to pack it in polyethylene, coat it with form-fitting plastic, ship it off in a fiber can, cram it into a tube or sell it in a tab-opening bottle. Otherwise, the world will no longer beat a path to his door. Attention-getting packaging is the U.S. businessman's new preoccupation. Last week in Chicago the American Management Association's 32nd annual packaging exposition drew 440 exhibitors and 35,000 visitors-triple the attendance of four years ago-to pay homage before piles...
...seagoing fighting man, let me point out that for years the Marine Corps has been producing professionally sound and inspired young officers-in just six months of intensive training. I see no reason that the academy cannot do the same with a six-month, postgraduate, professional cram course...
...reflected on the economically flourishing skyline; Modern Living explores the quirks and comforts of living in contemporary architecture. Our coverage has ranged from palaces to apartments, from skyscrapers to chapels. Over the years, TIME covers have covered the top newsmakers of the field, from Ralph Adams Cram, the Gothic worshiper, back in 1926. through Frank Lloyd Wright in 1938, to this week's cover on Minoru Yamasaki...