Word: cranberi
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Dates: during 2000-2009
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...smooth and bracing. A sip makes Robert Plotkin of BarMedia, a well-known consultant, say, "Oh, my goodness." But it tastes like ... vodka. Its importer, Sylvia Scherer, of West Import & Export in Kenai, Alaska, is marooned near the back of the hall, far from big corporate booths pushing Stoli Cranberi vodka and Tarantula Azul tequila. Scherer struggles to nail down distribution beyond Alaska, California and Georgia. "One of these days everybody's going to discover us," she says. For now, she swims against a purple, berry-flavored tide. --With reporting by Julie Rawe/New York
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