Word: crashing
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Dates: during 1960-1969
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Plumes & Horns. The little buzzers are In; Vogue has started photographing Beautiful People sporting the latest screech in two-wheeled chic. But there is one jarring note: the unesthetic crash helmet, with its implications of imminent catastrophe. Perhaps plumes would help-or, for the aggressive male on the higher-powered model, Viking horns...
Never Another Like It. Most of the Kennedys came to Atlantic City. First to arrive was Joan, wife of Senator Teddy, still abed with a broken back after a June air crash. Joan had been appointed by Governor Endicott Peabody to serve as a Massachusetts delegate, and she had a marvelous time, plunging gaily into the Atlantic surf, smiling beautifully at receptions and rallies. But she turned solemn when, asked how she would compare last week's convention with the one that nominated Jack Kennedy. "There will never," she said, "be another...
Laminated Biceps. Modern industrial design has ceased its T-square solemnity and turned capricious. A crash helmet by Bell-Toptex Inc.'s Frank Heacox and Roy Richter becomes a more modern exoskull, whose transparent visor frees, yet protects, nose, eyes and jaw. A single-finned surfboard, made of fiber-glassed balsa, is-above and below its shallow water line-both a platform and a watery missile. A laminated archer's bow, by Bill Stewart of Bear Archery Co., is the winglike translation of the human biceps, and thus its 35-lb. pull ally...
...hopes of California's Lockheed Aircraft Corp. seemed to crash in 1959 with its ill-starred Electra turboprop airliners, which eventually cost $25 million to modify and were largely responsible for driving the company $43 million into the red in 1960. Many wrote Lockheed off after this debacle, but the company had some ideas of its own. In an industry made cautious by military cutbacks, huge development costs and quick obsolescence, it has moved ahead with such exotic projects as the U2, the 2,000-m.p.h. A11 interceptor, and the still-secret RS-71 world-spanning reconnaissance plane. Lockheed...
...rush in. Though prosperous and expanding, Europe is no pushover market. Most Europeans feel that American firms do not sufficiently study their potential market, location and labor force beforehand. Too often they send over flying squads of vice presidents without serious preparation to make a crash decision in a matter of days. With time for only a ledger-eye view, they often wind up either buying nothing or buying unwisely. When the Monsanto Co. recently decided to set up a plant in a Luxembourg town, it discovered too late that the town has acute shortages of both water and labor...