Word: crasser
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Dates: during 1930-1939
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...behalf of 36 radio sponsors, 29 of them bakers of bread, cake and biscuits, the Lone Ranger rides his imaginary mount, Silver, over a vast radio range of 129 stations, including one in Honolulu and one in Sydney, Australia. In real life he is Earl Crasser of Detroit. The popular belief is that Silver was named for Gordon Baking Co.'s Silvercup Bread, the Lone Ranger's leading sponsor from his start over five years...