Word: crateful
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...cities of Latin America are littered with cardboard and packing-crate shantytowns that house hordes of landless peasants in search of jobs. Usually such squatters' settlements are either deliberately overlooked by officialdom or broken up by police within a few days. In the Chilean capital of Santiago, however, a luxuriantly mustached leftist named Victor Toro, 28, has founded a poblacion callampa ("mushroom town") that the government cannot ignore and the police cannot destroy...
...Jakie McCulloch, wife of a New York journalist, felt stirrings of annoyance when a crew of packers arrived three hours late at her Washington home to crate her family's belongings for a move to Old Greenwich, Conn. She watched anxiously as they tramped mud on the expensive living-room rug and grumbled incessantly about their low pay ($10 an hour). At 3 a.m. on a Friday, the packers were finished and Mrs. McCulloch offered them a $45 tip, which the crew boss pocketed for himself. Then the movers came. They demanded that she list for them the contents...
...through the threat of chaos. And that threat is strong. The opening of the film, after a pan over a bombed-out city, runs past grubby objects in a crowded cellar; tables full of bottles shake violently, the entire setting is in danger of exploding or disintegrating. Behind a crate the camera discovers one rat-like man trying to hide from the agents of Mabuse...
...because they are. The gimmick game is called "brand recall," and the ground rules dictate that the only ads that anybody remembers are the very good and the very bad. Pretty good does not count. Quick: Which airline promotes its baggage service by shipping its pitchman in a crate with his head sticking out? Everybody remembers greasy kid stuff, but what stuff is supposed to be superior? Which TV manufacturer, to prove that all its money has been poured into developing a better set, shows its board of directors in their undershirts? If a viewer can unhesitatingly answer Braniff, Vitalis...
...went for a job interview at Xerox (then Haloid). "It wasn't very impressive," McColough recalls. "I went up to see one of the vice presidents and he had a workman's black lunch pail on his desk and his bookshelf was a painted orange crate." Then he listened to Wilson's spiel about xerography. "It was all promise and no performance," McColough says, "but I was taken with the opportunities...