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Perhaps surprisingly, a number of commercials did not prejudice the viewer irrevocably against their product. Martini & Rossi's ad was clever: a vermouth crate is shown aboard a heavily rolling ship. An arm comes out of the crate (one speculates vainly on why its owner is inside) and grabs for an M & R bottle that is sliding toward an open porthole. The viewer thinks the bottle will fall over board. It does, in some commercials; but sometimes the ad is shown with a happy ending. A cartoon for Puss 'n Boots cat food shows a little man eating...

Author: /time Magazine | Title: Television: Bless the Commercials | 5/12/1961 | See Source »

...unique, $200,000 school, rural Carson City has gone far beyond the new notion of movable walls to banish "egg crate" classrooms. In Carson City, there are no walls. The school consists of five grades in two cavernous "clusters," each measuring the size of four conventional classrooms...

Author: /time Magazine | Title: Education: One-Room Schoolhouse | 5/5/1961 | See Source »

...being uncrated and assembled. In the best cloak and dagger tradition, to lend credence to a cover story that the bombings were by pilots defecting from Castro's air force, a few .30-cal. bullets were fired into an old Cuban B26. A pilot took off in the crate and landed it at Miami with an engine needlessly feathered and a cock-and-bull story that he had attacked the airfields. A reporter noted that dust and undisturbed grease covered bomb-bay fittings, electrical connections to rocket mounts were corroded, guns were uncocked and unfired. The planes that actually...

Author: /time Magazine | Title: Cuba: The Massacre | 4/28/1961 | See Source »

...Dayton's Air Force Museum, the nation's first military pilot, retired Major General Benjamin D. Foulois, 80, took a nostalgic look at the 1909 Wright Flyer, then climbed aboard the open-air, pusher-propellered crate. With him was an old colleague, retired Lieut. General Yoshitoshi Tokugawa, 83, who in 1910 made the first powered-aircraft flight in Japan, where he is renowned as "the grandfather of flight." "This is my ship," said Benny Foulois proudly, perhaps recalling a memorable day-March 2, 1910-when, as an Army lieutenant, he made his first take off, first solo, first...

Author: /time Magazine | Title: People, Nov. 7, 1960 | 11/7/1960 | See Source »

...must expand or contract. Portable classrooms (3,300 in Los Angeles) are one answer; wings that can later be dismantled or sold to business are another. But most important, tne flexible school is a hedge against educational oosolescence. Even the fancy new schools have not basically changed the egg-crate system; the real revolution in U.S. school architecture is just beginning...

Author: /time Magazine | Title: Education: Schools of Tomorrow | 9/12/1960 | See Source »

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