Word: crates
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Dates: during 1990-1999
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...Window decoration] has a great effect. It's really the only way of communicating to people walking down the street. It's extremely important," says Kristin R. Emerson, store designer for the Crate and Barrel located in Harvard Square...
They're also longing for the exotic and exciting. Debbie Sansevero, head of Desan Productions, a firm aiding shops in product presentation, believes that shoppers have been numbed by the homogeneity of so much merchandise in stores today. "You look at Pottery Barn and Crate & Barrel, and the stuff in these stores is all the same," she says. "Shops have to have some way of distinguishing themselves to the customer...
...emotional connection, however, you'd have to work hard to top Betsy Berman, a marketing consultant. She and husband Dennis Sinclair got married two years ago at the Chicago branch of Crate & Barrel. The bridal procession came up the escalator, and vows were exchanged amid the candlesticks and crockery. Which might be the ultimate example of in-store entertainment--at least until someone decides to give birth at a Baby...
...originals and restoring them. And the spare, functional furniture from the '50s has been getting so popular that upscale stores featuring it have sprung up in Manhattan's trendy meat-packing district and on the equally fashion-forward La Brea Avenue in Los Angeles. Meanwhile, Ikea and Crate & Barrel have begun producing knockoffs for the mass market. The taste for things '50s-ish has also seeped into fashion (haven't you noticed all those sweater sets and pleated skirts?) and industrial design (wait till you get a look at the finlike taillights planned for future Cadillacs...
Just over a week ago, seven-year-old "R." was trying to gamble his way into some extra money. The 4-ft. Jordan wannabe challenged his 6-ft. neighbor to a pickup game played with a makeshift basketball hoop fashioned from a milk crate and plywood. "R. said, 'Put your 15 up,' and he threw 15[cents] on the ground," says Demetrius Tulloch, 20. "R. was always saying, 'Put your money up.'" And as always, Tulloch let the boy win his loose change. Just around the corner at the Wash Factory, R.'s eight-year-old buddy "E." was hanging...