Word: crates
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Window decoration] has a great effect. It's really the only way of communicating to people walking down the street. It's extremely important," says Kristin R. Emerson, store designer for the Crate and Barrel located in Harvard Square...
...Crate and Barrel, the holiday windows are the result of five months of planning...
...Crate and Barrel] tries to instill in you a sense of being a shopkeeper," says Emerson, scissors and papers sticking out of her overall pockets...
They're also longing for the exotic and exciting. Debbie Sansevero, head of Desan Productions, a firm aiding shops in product presentation, believes that shoppers have been numbed by the homogeneity of so much merchandise in stores today. "You look at Pottery Barn and Crate & Barrel, and the stuff in these stores is all the same," she says. "Shops have to have some way of distinguishing themselves to the customer...
...emotional connection, however, you'd have to work hard to top Betsy Berman, a marketing consultant. She and husband Dennis Sinclair got married two years ago at the Chicago branch of Crate & Barrel. The bridal procession came up the escalator, and vows were exchanged amid the candlesticks and crockery. Which might be the ultimate example of in-store entertainment--at least until someone decides to give birth at a Baby...