Word: crates
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...would deny that this book is less appealing than one Riviera pear, let alone a full crate of them. But there are things to be said for it. It does not require refrigeration. It contains such handy and relatively inaccessible information as a complete list of all past Lampoon editors. It boasts two pictures of a clothed man who purports to be Martin Kaplan and one picture of a naked one who resembles Henry Kissinger. And it is consistently attractive and occasionally funny, which is more than you can say for most...
...commercial, which has been blasting from four New York City-area television stations 144 times a week, has made Jerry Rosenberg, 39, a local celebrity, renowned as the workingman's friend. It has transformed JGE, which Jerry owns with his brother Charlie, 44, from a run-of-the-crate appliance store into a wildly successful discount business that is expanding its unbuttoned merchandising methods far and wide. JGE's sales have gone from $1.8 million in 1971, its first year of discounting, to an expected $8 million this year. Operating on gross profit margins of about 12%, less...
Unmarked Vans. No show in the staid B.M.'s history ever generated such fuss or demanded such elaborate preparation. First, a firm of English packers spent five weeks in Cairo crating the treasures-each wrapped in cellophane, encased in plastic quilts, set on a foam cushion tray and finally shut in a carpeted crate. The museum stepped up its security precautions. When this groundwork (estimated cost: $900,000) had been done, the 41 crates were flown at night from Cairo in two BOAC freighters and one R.A.F. jet, then secretly whisked to the museum. Fearing hijackers, the English authorities...
Such a tremendous amount of necessary new construction was obviously an opportunity for architects. For one thing, they were released from the relentless cost-per-square-foot imperatives of rental space that now make an egg-crate desolation of most city buildings...
...loading took the better part of two days as the longshoremen, who boast they can load 100 tons an hour, secured one 64-ton crate every 20 minutes. This week, weather and the courts permitting, Le Baron will be towed to a point 238 miles off the Florida coast and scuttled in 16,000 feet of water...