Word: craved
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Dates: during 1990-1999
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...term for this kind of arrangement is lemon socialism: the private sector gets the profitable share of the market, and the public sector gets what's left. The problem with this particular lemon is that it tends to sour us on the possibility of real reform. Even those who crave a national program covering everyone are wont to throw up their hands in despair: Nothing works! It's so complex! Maybe in 100 years...
America is immensely popular in Eastern Europe. Newly liberated, East Europeans crave for America, for them a mixture of freedom and modernity, of the Statue of Liberty, of Coca-Cola and of blue jeans -- a symbiosis between liberating principle and pop culture. West Europeans, celebrating the regained unity of the Continent and the prospect of a renaissance there, also yearn to keep close to America. Still not autonomous in terms of security, they want Americans to stay on European soil, not only to provide a balance vis-a-vis the remaining military power of the Soviet Union but also...
...market plunge has forced many institutional investors in Japan to dump foreign holdings to bolster their dwindling supplies of cash. While Japanese industrial giants still crave strategic mergers with glamorous U.S. firms, as in the case of Matsushita Electric's expected bid for Hollywood's MCA, they are less apt to invest in American real estate. Several Japanese investment firms that bought U.S. buildings during the 1980s are now quietly putting the edifices back on the market...
They have trouble making decisions. They would rather hike in the Himalayas than climb a corporate ladder. They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They postpone marriage because they dread divorce. They sneer at Range Rovers, Rolexes and red suspenders. What they hold dear are family life, local activism, national parks, penny loafers and mountain bikes. They possess only a hazy sense of their own identity but a monumental preoccupation with...
Most of all, young people want constant feedback from supervisors. In contrast with the baby boomers, who disdained evaluations as somehow undemocratic, people in their 20s crave grades, performance evaluations and reviews. They want a quantification of their achievement. After all, these were the children who prepped diligently for college-aptitude exams and learned how to master Rubik's Cube and Space Invaders. They are consummate game players and grade grubbers. "Unlike yuppies, younger people are not driven from within, they need reinforcement," says Penny Erikson, 40, a senior vice president at the Young & Rubicam ad agency, which has hired...