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Word: craving (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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There is nothing like a bad investment to make even the smartest person feel dumb. According to Zweig, a senior writer at Money magazine, it isn't entirely your fault. The appetite for money is a hardwired instinct that bullies our rational thoughts. Humans crave money so intensely, he writes, that the brain scans of a cocaine addict and someone about to receive cash look an awful lot alike. The good news: with self-awareness and a basic understanding of the brain's mechanics, we can dupe the greatest financial foe of all--ourselves. --By Carolyn Sayre...

Author: /time Magazine | Title: Business Books | 10/11/2007 | See Source »

Although I love being around him, I find almost all of Wansink's results depressing. Apparently, I'll eat more M&Ms if they're in 10 colors rather than seven because I'll crave the variety. And unless I'm a real foodie, or French, flowers at my table will make me eat more, even though they clash with the smells of my meal, making it less appealing. Maybe I should just give up and gnaw on soy bars all day. But Wansink doesn't see it that way. He figures there are plenty of meals where...

Author: /time Magazine | Title: Taste Tests | 9/27/2007 | See Source »

...Harvard Islamic Society, said she believes that the attention paid to the anti-Islam Facebook group only exacerbates the problem. “These groups are crying for attention, and by creating a whole group trying to combat that group, you’re giving them the attention they crave,” Aljawhary said. “You should ignore them, because it’s not worth the time or effort to combat them—and then they get a Crimson article written on them.” —Staff writer Margot E. Edelman...

Author: By Margot E. Edelman, CRIMSON STAFF WRITER | Title: Facebook Group Sparks Uproar | 9/14/2007 | See Source »

Pierce and his team started with the assumption that animals, and young animals in particular, are adapted to crave high-calorie foods that are packed with fat and carbohydrates, the crucial biological fuel that rapidly growing juveniles need. Using classic Pavlovian conditioning techniques, Pierce trained his rats to associate low-calorie foods with a "diet" taste, and high-calorie foods with a different taste. So, when the rats were fed a high-calorie food that had been flavored with the diet taste, their brains assumed that their bodies were running low on calories. These animals then overate at their next...

Author: /time Magazine | Title: Do Diet Foods Lead to Weight Gain? | 8/8/2007 | See Source »

Maybe these characterizations are unfair. If so, these guys are truly fools. They are trading away something they crave (respectability) for something they have no conceivable use for (more money). They are not fools like the plutocrats who cursed the New Deal while it saved capitalism. American capitalism is in no danger. They are fools who, in search of dignity, give their gangs ludicrous Savile Row names like the Blackstone Group and the Carlyle Group. They plaster their real names on the walls of institutions dedicated to culture, health and other noble things, all in efforts to sanitize their money...

Author: /time Magazine | Title: Private-Equity Pigs | 7/19/2007 | See Source »

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