Word: craving
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Dates: during 2000-2009
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...have the oomph to get out on the field this fall--or maybe you just crave a little indoor fun--we've stacked up our Top 10 must-have video games from Madden 2004 to Tiger Woods PGA Tour. Plus, if you're after live action, click through our buyer's guide to television sets, including the latest skinny on high-definition...
According to Harvard University Dining Services (HUDS) officials, students and staff crave healthier choices—prompting a complete remodeling of the Greenhouse and the addition of two new graduate student restaurants...
...ping them at will with specific requests from clients. When Calvin Klein came to them with a list of possible names for a new fragrance targeted at young men, Look-Look could quickly run the list past 10,000 or so teenage eyeballs. (The eventual winner? "Crave.") "Before, you would have to just kind of guess, or you'd have to wait," says Lee, "but because we've built this huge network, we have the capability to test the hypothesis with any kind of sample size that we want and get an immediate response. Yes, this is happening...
...emotionally close to other men," says Peter Nardi, a sociologist at Pitzer College in Claremont, Calif. "They're more comfortable revealing their emotions to a woman." Each sex looks to the other for aspects of the other's form of friendship. While men want a deep emotional connection, women crave undemanding companionship. Alexandra Robbins, an author and self-professed tomboy from Washington, says she has more male friends than female. "Guys tend to be more laid-back," she says. "There's no agenda, and none of the cattiness. I've never gotten into a fight or even an argument with...
...cultural liberation too, as young Indians become more connected to global entertainment. From only two staid state-run television channels in the early 1990s, cable-TV subscribers can now get 80 or more, replete with MTV and episodes of Friends. These mutually reinforcing trends prompt Indians to crave the big-name foreign brands that India's protectionist politicians kept out of reach for so long...