Word: craving
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They have trouble making decisions. They would rather hike in the Himalayas than climb a corporate ladder. They have few heroes, no anthems, no style to call their own. They crave entertainment, but their attention span is as short as one zap of a TV dial. They hate yuppies, hippies and druggies. They postpone marriage because they dread divorce. They sneer at Range Rovers, Rolexes and red suspenders. What they hold dear are family life, local activism, national parks, penny loafers and mountain bikes. They possess only a hazy sense of their own identity but a monumental preoccupation with...
Most of all, young people want constant feedback from supervisors. In contrast with the baby boomers, who disdained evaluations as somehow undemocratic, people in their 20s crave grades, performance evaluations and reviews. They want a quantification of their achievement. After all, these were the children who prepped diligently for college-aptitude exams and learned how to master Rubik's Cube and Space Invaders. They are consummate game players and grade grubbers. "Unlike yuppies, younger people are not driven from within, they need reinforcement," says Penny Erikson, 40, a senior vice president at the Young & Rubicam ad agency, which has hired...
...even stopped pretending that a particular day's game interests me. I not only bypass the front page, but the box score too. While the rest of my body would rather be in bed, my fingers rush to page four, where the standings give me the immediate gratification I crave...
...easily tapped aggression. But killing is not instinctive; it is an acquired taste, something that grownups must pass on. Children also have a deep-rooted desire to please their elders. War satisfies both needs: to a child, a war is a fight with adult supervision. Because they so crave love from adults, children can be taught very quickly to hate. After that, killing is easier...
...sure, a lot of the gossip reported in Chicago and elsewhere is about people who are based in New York City or Los Angeles and who thereby attract national attention. "The people who crave the publicity in Chicago in the way the Trumps do," explains Zwecker, "aren't in his league financially. The people in his league financially go to bed at 9 p.m., lead a simpler life and don't care if they're in my column." Something of the same is true in the home of the bean and the cod, according to Boston Herald gossipist Norma Nathan...