Word: cravings
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Dates: during 1990-1999
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Cambridge's public elementaries tend to provide the small class sizes, various specialized programs and personal student attention that parents crave...
...will it take a big shift to affect television's business model. Ads are sold based on demographics. Suppose only relatively well-off, younger, tech-savvy viewers--the kind advertisers crave--adapt to PVRs. Bernoff posits that if X-Files fans bypass all those pricey tech ads, such highly acclaimed, high-budget programs could migrate to pay cable, replaced by more America's Favorite Self-Immolations--cheap programming aimed at downscale audiences...
BUILDING BLOCKS: Architecture, that least transportable of arts, has a back-scratching relationship with photography. The camera craves beauty; buildings crave an eye. And photographer Ezra Stoller's eye is among the best. The charm of his new series of books is that each volume carefully documents a building--e.g., Eero Saarinen's TWA terminal at N.Y.C.'s Kennedy Airport--as the architect wanted it, before remodeling or damage. Beauty and history...
...MANY BARGAINS, SO LITTLE TIME If you crave good deals but can't bother clipping ads, Shoppinglist.com may help. The site scans ads placed in newspapers by department, sports and drug stores in 26 metro areas from Boston to San Diego; then it picks out specials and neatly arranges them by category so you can find a deal in seconds. We thought early listings on this new site were a bit sparse, but it's still a handy shopping guide...
Life behind the scenes has its merits, I suppose, but deep down under, I think we all crave our fifteen minutes of fame, wherever and in whatever form they may turn up. The key to these few precious moments in the limelight, it would seem, is to grasp their proximity, hastily prepare as best one can, and proceed to flourish, flaunt, razzle and dazzle with all cameras pointed at you. Often, however, this is the most difficult piece of the task...