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...supermodels invest salesmanship with a class and seductiveness no longer found in movie stars who dress down in blue jeans and prefer environmental preservation to nightclubbing. The top mannequins -- among them Cindy Crawford, Elaine Irwin, Karen Mulder and Claudia Schiffer -- always seem perfectly coiffed and coutured, manicured and made up. Says Jerome Bonnouvrier, head of the Paris-based Glamour agency: "Modeling has become the new Hollywood...

Author: /time Magazine | Title: Marketing Beauty and The Bucks | 10/7/1991 | See Source »

...cosmetics contracts that bring in the serious cash. A top model agrees to represent a line of makeup for Elizabeth Arden, say, or Estee Lauder for a set time period. A major contract would be worth $5 million and run three or four years. Supermodel Crawford signed a four-year deal with Revlon in 1989 that is said to total around $4 million; Paulina Porizkova's exclusive long-term contract with Estee Lauder is probably worth more than $6 million...

Author: /time Magazine | Title: Marketing Beauty and The Bucks | 10/7/1991 | See Source »

...supermodels assert themselves, many resent the industry's lingering sexism. "I hate it when they call us girls," says Crawford. "Most of us are not girly, and we don't run our careers like girls. When I walk away from this, I'll have the luxury of doing what I like...

Author: /time Magazine | Title: Marketing Beauty and The Bucks | 10/7/1991 | See Source »

...short a time since there are few models over 28, and the industry is always hungry for a new face. Says model Gabrielle Reece: "The younger, hotter, fresher girls are always coming along." Campbell must keep an eye on Beverly Peele, 16, who some are calling the "next Naomi." Crawford, 25, is said to have not one but two rivals nipping at her heels: Shana, 21, the Guess? jeans model who is starring in Calvin Klein's ads for his new Escape perfume; and Niki Taylor, 16, who has a mole on her face just like Cindy's. Says Crawford...

Author: /time Magazine | Title: Marketing Beauty and The Bucks | 10/7/1991 | See Source »

...quarterback Cozza has a decision to make on the successor to the very successful Darin Kehler. He also has to decide whether or not to continue with the wishbone offense that Kehler orchestrated so well. The most experienced quarterback in the lot is Kehler's backup, senior Nick Crawford...

Author: By Josie Karp, | Title: Take Your Pick in the Ivy League | 9/13/1991 | See Source »

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