Word: crawford
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Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Easily awed Broadway columnists have dubbed it "Taj Joan." But it's quite a place; Joan insists that visitors remove their shoes before entering lest they soil the quicksand-soft golden carpets...
...apartment had cost an additional $80,000 for decorating. The 18 rooms had been turned into eight, furnished with all of the comforts of modern civilization. Among them: a cavernous closet just for Miss Crawford's 304 pairs of shoes, another for her cosmetics and pills, a special shampoo and hairdressing basin with spray faucets, a massage table and whirlpool tub for Steele, a diamond-shaped dining-room table, a geranium-pink bedroom with wood-burning fireplace...
Critic Gilbert then said he had some questions for Miss Crawford, who had been sitting quietly in the back of the room...
Gilbert said Miss Crawford would be a welcome addition to Pepsi's board...
...weeks sales swing through Africa and the Middle East. Said he: "I hate to use my wife to help me sell, but let's face it-she does. On these trips most of our business is done through top officials of governments. At those high levels Crawford is fabulous...