Word: craze
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Dates: during 1980-1989
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...popularity of the 501 comes as a welcome boost for Levi Strauss (1984 revenues: $2.5 billion), which suffered through the designer-jean craze and then a general slump in denim sales. Partly with help from Springsteen, the 501 has been riding a fashion U-turn back to the all-American look. Says Steve Yacker, manager of a Gap clothing store in Manhattan: "Designer jeans are out. The 501 has become a fashion statement...
...John Travolta film Perfect, which opens this week, the star once again plunges into the hottest craze. The movie takes place in a glittery jungle of Danskins and weight-lifting machines, a Los Angeles health club whose members pursue the perfect pecs. No one could be more gratified by the sight of this new mating ritual than Arthur Jones, the inventor whose sophisticated Nautilus machines have turned body building into sweaty chic...
...Kevins, ache for Madonna is another question. Big-time show biz is three- fourths mass hysteria, especially when teenagers and rock music are involved, and anyone who thinks he can explain it fully is dreaming. But incredibly lucky timing is clearly part of the Madonna craze. As it happens, few other big rock stars are diluting media attention. Also the neoconservative mood of the kid culture seems to be just right for an entertainer whose personality is an outrageous blend of Little Orphan Annie, Margaret Thatcher and Mae West...
...least, Western fads. By turning to the thriving black market in Moscow and other cities, many Soviet teens manage to spend their spare rubles on imported designer jeans or bootleg tapes of Michael Jackson and Boy George. But Soviet youth have so far missed out completely on one craze that is sweeping much of the West: the computer boom. Most Soviet teens have never touched a personal computer, much less spent hours hacking away happily at a keyboard...
During its infancy, ABC was clearly overmatched by its two veteran rivals, , but slowly began to make its presence felt. The network's earliest hit show was Disneyland, produced by Walt Disney Studios in 1954. Later, ABC spurred television's western craze with such popular shows as The Life and Legend of Wyatt Earp, Maverick and The Rifleman. The network was also home for such TV crowd pleasers of the '50s and '60s as Ozzie and Harriet, The Untouchables, Leave It to Beaver and The Fugitive, some of which are gathering a new generation of fans on daytime and late...