Word: craze
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Dates: during 1980-1989
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Although Royal Crown discovered the marketing potential of decaffeinated soft drinks, Philip Morris (1982 sales: $11.7 billion) turned caffeine-free soda into a national craze. After acquiring Seven-Up Co. in 1978, the tobacco and beer firm initially had little luck. Ad campaigns proclaiming that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven...
...national survey, conducted for TIME by the polling firm of Yankelovich, Skelly and White, found that 11% of U.S. adults admit having sampled cocaine, and one in four says that "someone close to me has tried it." Cocaine in the early 1980s has become a democratic craze instead of a high-society toot. Indeed, it is like the once exclusive vacation resort that the masses discover after its founding trendies have moved on: today, just as a lot of cosmopolites on both coasts are souring on cocaine, the drug is pushing its roots wider and deeper into America's social...
Industry analysts attribute the corn craze to Americans' heightened dietary sophistication. Like spuds and spaghetti, nutritionists point out, popcorn is low in calories before the butter goes on; two cups of popcorn have fewer than a medium-size apple. The American Dental Association recommends sugar-free popcorn for snacking. The Illinois division of the American Cancer Society praises popcorn as one of the "eleven things that don't cause cancer." (Among the others: a good laugh, exercise, fruit and vegetables.) Says James Fowler of American Pop Corn Co., Sioux City, Iowa: "If you had asked a lady...
...recent weeks. And what seems most surprising is that much of the press rancor has lashed about the lovely head of the nation's new royal sweetheart, the Princess of Wales. Fleet Street's raucous tabloids, whose scuffling reporters and photographers first caught and transmitted the "Shy Di" craze, now clearly believe that the Princess is the creation and rightful property of the press. The newspapers praise or torment her according to their own royal whims, and rage when she balks at posing prettily. Diana is in the acutely uncomfortable position of being the world's most gawked-at celebrity...
...alarming lack of attention to environmental causes of cancer has been exacerbated by recent actions of the Reagan Administration. As part of its deregulation craze, the current Administration lately took steps to ease the control of cancer-causing substances. The Environmental Protection Agency (EPA), ostensibly the watchdog of the environment, markedly loosened its regulations in dealing with the recent dioxin contamination crisis at Times Beach, Mo. The FPA established much higher acceptable exposure levels after the crisis than those dictated by previous risk assessments. This recent backslide in the regulation of carcinogens reflects the same problem manifested in the misdirection...