Word: craze
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Dates: during 1980-1989
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...have the choice, calls the conflict) came 125 years less one day after the original. The site was five miles from the actual battlefield, on 500 acres turned over for the occasion by a land developer. It was one of the largest re-enactments so far in the national craze for battle re-creations, which gathered momentum as a result of the Bicentennial celebrations ten years ago, and shows no sign of a cease-fire...
...name Levi has long been to jeans what Xerox is to copiers and Scotch to tape. After all, Levi Strauss invented denim jeans, and the San Francisco business he founded in 1853 created an industry. Even during the designer-jean < craze, no-nonsense Levi held on to its spot as the top jeans manufacturer. The company now controls about 24% of a $6 billion annual market...
...craze for recorded literature has given work to yet another needy group: agents. "Everyone is making a concerted effort to secure audio rights because they can earn considerable income," reports Albert Zuckerman, president of Writers House, Inc. "We just got a $10,000 royalty check for the audio sales of On Wings of Eagles by Ken Follett, and a $35,000 advance for Buck Rodgers' The IBM Way." Producer Linda Morgenstern of Caedmon notes "the scuffle" between agent and publisher for audio rights: "There was such a slim market before, but now everyone recognizes that there...
...dawning there were isolated stragglers, determinedly circling suburban high school tracks or pacing through city parks. Most Americans did not suppose these were the harbingers of a U.S. craze. But by the end of the 1970s joggers were everywhere, all seemingly in training for the marathon. Other citizens, plunging into alternate activities, were equally fervid. Swimmers boasted of laps completed, cyclists of long-distance touring, and weight lifters of pounds pressed. Today Americans live in a land where fit is proper. Strut your sweat. The majority, who remain woefully unfit, are now the ones who feel out of step; shamefacedly...
Kansas City is the center of the sticky craze, and the pioneer there is the T.J. Cinnamons Bakery, opened in the Ward Parkway Shopping Center in January 1985. T.J.'s workers shaped the ball of dough (called by some a brain) into buns and baked them nine to a pan in full view of the public. The proud creators were Ted and Joyce (thereby the initials T.J.) Rice, he a television cameraman and she an elementary-school teacher. After tireless testings of their recipe on friends, they arrived at the right formula. "I thought it should have a high center...