Word: craze
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...some light moments for Peking Reporter Jaime FlorCruz, a Filipino who has lived in China since 1971. Take dancing: "When I arrived," he says, "social dancing was taboo. Then in 1978-79, it was pronounced 'healthy,' and I found myself waltzing with Chinese women. After that, disco became the craze, and I was often urged to demonstrate it, until last year when it was banned as 'spiritual pollution.' Now it is In again, but not all the time in all places. Rules here, it seems, are made to be changed...
...popularity of biking took off after the 1984 Los Angeles Olympics, and it shows no signs of slowing down. In fact, the craze is becoming as much a social as an athletic phenomenon. Says Cyclist Lenny Goodman of Fountain Valley, Calif.: "I see a lot of people in really fancy clothing not doing much riding, just standing around talking...
...popularity of the 501 comes as a welcome boost for Levi Strauss (1984 revenues: $2.5 billion), which suffered through the designer-jean craze and then a general slump in denim sales. Partly with help from Springsteen, the 501 has been riding a fashion U-turn back to the all-American look. Says Steve Yacker, manager of a Gap clothing store in Manhattan: "Designer jeans are out. The 501 has become a fashion statement...
...York's Lotto Lunacy recalls the mania that swept Illinois last year when its lottery prize reached $40 million. The craze is spreading. Twenty-two states plus the District of Columbia either already run lotteries or have plans on the drawing board. On Sept. 3, Maine, New Hampshire and Vermont will launch the nation's first multistate lottery. In 1985 government-sponsored gambling is expected to generate revenues of $10 billion and net the states $4.1 billion. As lotteries reach across the U.S., criticism will doubtless grow. But with billions at stake and new tax revenue hard to come...
...John Travolta film Perfect, which opens this week, the star once again plunges into the hottest craze. The movie takes place in a glittery jungle of Danskins and weight-lifting machines, a Los Angeles health club whose members pursue the perfect pecs. No one could be more gratified by the sight of this new mating ritual than Arthur Jones, the inventor whose sophisticated Nautilus machines have turned body building into sweaty chic...