Word: craze
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...performed in a small chapel at one of Tokyo's luxe hotels. At the top of the line, however, was the recent marriage of Chiyonofuji, a Grand Champion sumo wrestler. Price: $580,000. His bride's three ceremonial kimonos alone cost $370,000. One minor craze in the current Nipponese nuptial season is the extravagant "performance" wedding. At one service, the star-struck couple ascended to the ceiling in a makeshift space capsule trailing dry-ice exhaust...
Larry Cano, 58, has also cashed in on the Mexican craze. A World War II veteran who was once a bartender, Cano opened the first El Torito restaurant in Southern California in 1954. He had 22 eateries by the time WR. Grace & Co. bought him out in 1976 for 450,000 shares of Grace stock, worth about $17.5 million at current prices. At Grace, Cano is president of El Torito-La Fiesta Restaurants (1981 sales: $150 million); he has expanded the division into a 90-unit operation with restaurants strung from Tacoma, Wash., to Tampa. Up to 15 will...
...Tired of backing off alone?" query the posters advertising the Yard's latest game craze. And judging from the enthusiasm at yesterday's first annual Hackey-Sack Awareness Day, the answer for some freshmen...
Even California, once recession-proof, is suffering. The state that started the tax-cutting craze in 1978 is facing a shortfall of between $500 million and $1 billion in a $25.2 billion budget. Oil severance taxes, spending cuts and short-term outside borrowing are among the remedies under consideration. Says State Finance Administrator Mary Ann Graves: "We're on the razor's edge. And if the economy doesn't turn around, we're clearly over the edge...
...direct-sales approach similar to Avon's, Company Founder Mary Kay Ash has concentrated almost entirely for the past 19 years on skin-care products, as opposed to cosmetics-style makeup. Consequently, the firm now finds itself in a timely and profitable mesh with the American healthand-fitness craze. The company has also built a large and loyal female sales force by offering big money to top sales directors ($30,000 to $40,000 a year in bonuses and commissions), along with such incentives as diamond bumblebee brooches and pink Cadillacs...