Word: craze
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...circus film. She notched her first Oscar for dressing Olivia de Havilland as a spinster in The Heiress in 1949. Prim and priggish-looking in her bangs and tortoise-shell glasses, Head costumed actors for more than 1,000 movies and created some fashion trends, including a minor 1930s craze after she wrapped Dorothy Lamour in a sarong for Jungle Princess...
...Useless to resist. It is everywhere. On T shirts, umbrellas, potholders, even nightgowns, Puzzles, Piggy banks. At Harvard, where they had a General Hospital weekend. It is a campus craze, a teen-age fad, a licensing bonanza and the top-rated soap on the tube, leaving All My Children and One Life to Live in the dust. Some 12 million people watch it every afternoon (3 to 4 p.m. E.S.T.). Have laid in provisions, disconnected phone. Must watch General Hospital...
There are, of course, those who contend that the current consulting craze is no different from what has been going on in the physical sciences for decades. "What's new is for this to happen to biologists," Richard M. Losick, professor of Biology and one of the consultants to Biotechnica, says. But most professors, administrators and businessmen familiar with the situation disagree. The consulting arrangement now prevalent in the biological and applied sciences is qualitatively different. A new breed of consultant is emerging...
People are lining up with their money in their hands, but there is a question to be asked about the status-label ice-cream craze. Are people buying the alligator or the shirt? Is the good stuff really that good? "If you think it is, it is," says Glenn Witte, a spokesman for the International Association of Ice Cream Manufacturers...
...time I had been in an attorney's office with semiautomatic weapons leaned up against the wall. It is safe to say that the paranoia level was high on all sides." Senior Editor Christopher Porterfield, who edited the cover, was struck by the complexity of the current cocaine craze, both in its origins and implications. "Unlike heroin, cocaine use can't be tied to poverty and neglect," he says. "It seems to have more to do with social ritual, spiritual impoverishment and lack of confidence in the future." Senior Writer Michael Demarest, who wrote the main story, speculates...