Word: craze
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...with a straight face, so Mamet has told it with a borrowed voice. The time is 1934, the place a radio station. The play is being acted out before microphones, which means that all of its virtues are peripheral and nostalgic. A spectral voice pushes the Depression chain-letter craze; a rabble-rouser denounces capitalistic society...
...biorhythm craze grew from the mystic speculations of Wilhelm Fliess, a colorful Berlin doctor who was Sigmund Freud's closest friend for more than a decade. A nose and throat specialist, Fliess is best known for his belief that the nose is responsible for many neurotic and sexual ailments, which are curable by applying cocaine to what he called the "genital spots" of the nasal membrane. Fliess published books and essays of impenetrable mathematics, all revolving around his mystic numbers, 23 (representing the masculine or physical principle) and 28 (representing the feminine, emotional principle and presumably based...
...truckers and their Smokey Bear antagonists on highway patrols, Citizens Band radio has grown to the point where about 20 million American "good buddies" have CB rigs in their cars or homes. Yet despite the boom in the industry, a lot of firms that tried to capitalize on the craze are going bust. A case in point: Hy-Gain Electronics Corp. of Lincoln, Neb., one of the largest U.S. makers of ham radio and CB gear. Burdened by $31 million in debts and a $24 million earnings loss in fiscal '77, Hy-Gain has filed for bankruptcy and told...
What did the company in was the CB craze, and a bit of incredibly bad timing. Hy-Gain began making the compact communications units about four years ago, and raced to sales of $96.8 million in 1976. Responding to public interest in CB, the Federal Communications Commission in July of that year authorized new 40-channel sets that could be sold after Jan. 1, 1977. Hy-Gain and other makers slashed prices on the old 23-channel sets, but the public preferred to wait for the new models. Result: Hy-Gain had to buy back from dealers $12 million...
...gone, mostly from the U.S., Britain and West Germany. Among recent visitors: Actor Terence Stamp, Singer Diana Ross and the Marquis of Bath. Now the guru is instructing his best-connected disciple yet: Richard Price, co-founder and director of the Esalen Institute, the very fount of the encounter craze. Price will return to the Big Sur, Calif., center in mid-January to apply the teachings of his new master...