Word: craze
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...VOGUE Blush-colored shirts became a fashion craze in Thailand when King Bhumibol Adulyadej was spotted wearing a pale pink shirt and blazer last month. To meet the growing demand, the Commerce Ministry produced 30,000 more of the prized garments for those who wished to emulate their longest-serving monarch and honor his 80th birthday...
...iPhone has been out for a while. Flat-screen TVs, Nintendo's Wii and PlayStation 3 were big last year, which means not as many will show up on Christmas lists this year - though lower priced games for the consoles will. We have no shearling boot craze or jean shortages. Instead, lower ticket items like the popular video game Guitar Hero III and Barbie Girls MP3 Players are big, and accessories such as handbags will do well. Dave Sievers from Archstone Consulting predicts a $7 billion increase in gift cards this season, reaching $35 billion, compared to the $28 billion...
...craze for ebony-tinged foods can be traced to Asia, where inky ingredients have a long and illustrious tradition. The nutty flavors and raven tones of forbidden rice were once reserved for Chinese emperors. Silkie chickens, whose snowy white feathers cover birds with black skin, flesh and bones, are prized throughout Asia for their deep, gamy flavor and used in soupy tonics said to enrich blood and improve health. And in Japan, dark foods like black vinegar drinks, black soy milk and black sesame breakfast cereals are currently so popular that Häagen-Dazs even sells a black sesame...
...fans of officine Panerai watches?an ardent bunch known as Paneristi?had a motto, that would surely be "Bigger is better." Almost singularly responsible for the current craze for oversize watches, Panerai was all but unknown to the general public just a decade ago. Founded around 1860 by Giovanni Panerai in Florence, Italy, the company thrived for decades as a watch-repair shop and mail-order catalog. In 1936, already the official supplier to the Italian navy for precision instruments like mechanical calculators and compasses, Panerai created a prototype watch able to withstand the extreme conditions naval usage would subject...
While many storefronts embraced the Red Sox craze, a few saw little or no difference in business. Flat Patties employee Manuel Hernandez pointed out only businesses that open late or have a TV can reap the benefits of a hungry crowd...