Word: craze
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Rumors about Paul have been around for years, but so have rumors about John, George, Ringo, and Jackie Kennedy. It was on October 12 that the present McCartney craze started, as dozens of death clues were aired on a radio show by Russ Gibbs, a disc jockey for WKNR-FM in Dearborn, Mich. WKNR has been in the forefront of the Paul frenzy since then; last Sunday the station featured two professors, two bigwigs from the record industry, and one astrologer in a two-hour talk show. The talk was about Paul...
...distinguished origins and its careful preparation. The BBC bought rights to the saga from MGM, then Producer Donald Wilson and four writers spent more than a year turning out an adaptation that is remarkably faithful to Galsworthy. Presented on Sunday evenings at 7:25, the series became such a craze in Britain last year that many clergymen rescheduled evensong services in order to avoid losing their congregations. An estimated 17 million viewers tuned in each week. Hostesses had to schedule dinner parties around the series. Sunday night bingo attendance slumped. It even became something of an international obsession...
...failure was hardly the fault of BOAC's U.S. marketing manager Eric Engledew, 49, a happily married father of two who conceived the idea. His strategy was simple. By tapping the lucrative American singles market, capitalizing on the now well-established computer dating craze in the U.S., and wrapping it all up into a package tour of a foreign country where the girls all speak English, BOAC could earn a bigger slice of the transatlantic air trade it has to share with American carriers...
Open Membership. Heiress and Artist Gloria Vanderbilt Cooper enthusiastically endorses Adolfo's notion of dressing in accessories by putting together what she calls "bits and pieces." She provides the bits, Adolfo the pieces. It was Gloria Cooper who caught on early to the patchwork craze, scoured antique shops for rare quilts, and had Adolfo whip up a basic wardrobe of 14 evening skirts for her, "It's kind of spooky-like osmosis," she says of the relationship, "the way we think alike about color and fabric." And, as if that were not enough, Mrs. Cooper adds, "There...
Money may be tight in the U.S., but across the country millions of people are finding their mailboxes crammed with unsolicited applications for bank credit cards that promise, among many other things, instant loans of up to $500. The card craze has spread as banks have intensified attempts to expand in the consumer credit field, which can be enormously profitable. Banks often earn a true annual interest of 18% on merchandise charged on the credit cards, and 12% to 24% on the "instant money" that a customer can borrow upon presenting his card at the bank...