Word: craze
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...East even call the soybean "the cow of China." Fittingly, a Chinese businessman in Hong Kong, K. S. Lo, has hit on the idea of milking a drink out of the bean and building a prosperous business around it. The product, called Vitasoy, has become the new soft-drink craze in the British crown colony...
...take Footsee, the newest craze with the playground set. The toy consists of a plastic ankle ring to which is attached a 30-in. string with a bell-shaped weight at the other end. The object is to twirl the string with one foot and hop with the other; well-coordinated youngsters can now twirl three Footsees at once-one on each leg and one on an arm. In the first three months on the U.S. market, about 4,000,000 of the $1.29 toys have been sold. The reason cannot be novelty: a similar toy enjoyed brief popularity four...
...years ago this month, Philip Morris, Inc., lit the long-cigarette craze with its two-puffs, three-puffs, maybe-even-five-puffs longer, 100-mm. Benson & Hedges. Sales increased so suddenly that all cigarette companies rushed into the longs market. Of the 17 new brands, 15 were 100-mm.; of these, 13 were stretch versions of existing brands. Long cigarettes now have 13% of the market, and the field is getting overcrowded...
...PORTRAIT OF A WOMAN. The ambiance is that of the 16th century French court at Fontainebleau. "There was something of a topless craze then," explains Daniel Catton Rich, director of the Worcester Art Museum, which owns the painting. In fact, museums in Dijon and Basel have similar paintings -of a woman, half-veiled, sitting at her dressing table. While the pose is the same, each face is different...
Lifelike & Lovable. The Teddy-bear craze soon diminished, and Steiff, buffeted by economic upheavals and two world wars, had to diversify to stay afloat. Over the years, Margarete Steiffs family (she died in 1909) gradually expanded its facilities to manufacture other toys, including kites, wagons, wooden scooters and construction games. It also went into production of valves for pneumatic tires and fiber glass. Today the various family-owned enterprises are small but unmistakably healthy, with sales totaling some $14 million a year...