Word: craze
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SOME weeks ago, when the Tom Swift craze was making-or ruining-conversation everywhere, we invited readers to get in on the gag by submitting Swifties of their own, either about TIME or about advertisers. We got 15,000 entries. Last week, their senses of humor put to the supreme test, six judges led by punning Publisher Bennett Cerf announced the winners. Among them...
...First there was the passion for pizzas, then the craze for coffeehouses. Now the country is flipping over flapjacks. Dotted across the land are some 300 specialized pancake palaces, of which 150 have risen, without benefit of leavening, in the past two or three years. Mostly chain-operated, the pancake shops are attractive, glittering clean, well designed, usually are located in suburban areas, where they get maximum family traffic. They offer the once-humble griddle cake, glorified and garnished in up to 37 astonishing varieties (e.g., crepe suzette, blintze, Swedish roll-up, royal Hawaiian). Fast growing Pancake Kitchens, Inc. this...
...craze among the air amateurs is antique aircraft (pre-Pearl Harbor). At the Merced Municipal Airport in central California, 1,500 aircraft turned up for Merced's sixth annual Antique Fly-In. "That's the kind of plane we should get next," said a woman to her husband, indicating a blue, open-cockpit Stearman PT-17 trainer some 20-odd years old. "Everything these days has two engines, five radios and windshield wipers," complained Pete Bowers, 45, an engineer for Boeing. "That's fine for traveling, but not for flying." Then he climbed into his 1912 Bullock...
...plate, and says, "I couldn't throw one down the pipe if I tried.'' The enlivening speech of natural conversationalists, the alphabetical shorthand of bureaucrats, the foreign words that sometimes say it better, the new names and phrases that describe the latest art fad or music craze, all find their way into our pages. A sampler from this week's issue...
...tell in an instant, and does, loudly, what she thinks is fashion and what is not: "It's UTTERLY bad; it's COMPLETELY divine." Says Designer Stella Sloat: "She always picks the sleeper. She is the champion of the nothing look." She is credited with originating the craze for skinny pants, the sleeveless dress, turtlenecks, and the Italian haircut...