Word: craze
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Only last week Dorothy Killgallen reported (in her syndicated eHarst column), "The Bridey Murphy craze is captivating the town's chorus girls. The belles are meeting by the dozens at one another's apartments after showtime, chipping in to hire a professional hypnotist and sitting around fascinated as they listen to their chums' "regressions" and trying to uncover some intriguing previous existence...
...though the contests seem to keep readers happy, the papers themselves are unwilling captives of the craze. "We're not in the lottery business," complained one circulation manager. "Contests are a nuisance, and if our competitors would stop them, so would we." Said a promotion manager: "I doubt if we've ever gained any permanent circulation because of a contest. But as long as other papers run them we have to go them one better to hold on to the circulation we have...
...black leotards are stretching their bodies at exercise bars. On the sidelines most mothers nod approvingly, but some older Japanese nurse a suspicion that the strange movements will make the girls barren. Ballet movies are a sensation, and at least one of them (Red Shoes) started a teen-age craze .for carrying ballet slippers, whether the owners were studying ballet or not. Dozens of school companies present productions whenever they can, while three big TV stations offer regular ballet shows. It has all the appearance of a fad, for Japan's own ancient, formalized dance tradition is as different...
DAVY CROCKETT CRAZE is dying as fast as the frontiersman's b'ar. Retailers in Manhattan, Chattanooga, St. Louis all report that volume has tumbled as much as 90% in the past few months with little sign of a pickup...
...Shake, Rattle n Roll!" To a few these words mean nothing. But for ten million American teen-agers they are an invitation to the biggest dance craze to sweep the nation since the jitterbug: Rock n Roll. Though its roots are deep in the Rhythm and Blues of the South, Rock n Roll, with its "big beat," is an entirely new kind of music...