Word: craze
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...other wonder fabrics in every color. There are dresses of wispy silk and tough denims, terry-cloth shirts, and shorts in everything from calfskin to velvet. Toreador pants, once worn only by the brave (and beautiful), are as common as pedal-pushers and Levi's. One big 1955 craze: sweater-like cotton knits in everything from beach robes to low-priced cocktail dresses...
...music business, having scraped the hillbilly barrel and blown the froth off the mambo craze, has taken over r. and b., known to the teen-age public as "cat music" or "rock 'n' roll.''* The commercial product, whether by Negroes or whites, only superficially resembles its prototype. It has a clanking, socked-out beat, a braying, honking saxophone, a belted vocal, and, too often, suggestive lyrics (spelled "leer-ics" by trade-sheet Variety, which has launched a campaign to clean them up). Result: a welter of hits in the r.-and-b. idiom (including five...
...purpose. They wanted to form a club for "mutual improvement," and, as Ben Franklin tells it. decided to meet once a week to discuss "queries on any point of morals, politics, or natural philosophy." In a sense, Ben Franklin's group anticipated what has now become a national craze-the wholesale rush of Americans into adult education...
This week some 1,500 educators, editors, politicians and poets gathered in Chicago from all over the U.S. to talk about that craze. But no matter how many panels they held, they all knew that they could never even begin to cover their subject. The fact is, reported the Adult Education Association: more than 49.5 million adult Americans are now taking some sort of educational course...
Known as the "Build Your Wealth Campaign," it is similar to the pyramid-letter fad which overtook the University student body four years ago. The present craze also works on the chain letter technique...