Word: craze
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...newest and noisiest college craze-the pantie raid-reached the epidemic stage. Night after night from coast to coast last week college boys leaped and howled like Comanches under the windows of squealing coeds; by week's end, despite arrests, expulsions, editorial blasts, and the best efforts of police riot squads-a few of whom even used tear gas-pantie raiders had made night hideous at 52 different colleges and universities...
William G. Perry, Jr., Director of the Bureau or Study Counsel, then referred to Hy-Marx as the "bibles of the get-by student." Segel attributed the boom to "high quality and usefulness. We capitalize on the exam-craze of these `get-by' students and give the `Gentlemen C' boys just what they want...
Like Hoppy himself, Smoky Callaway becomes a TV craze on the strength of his ancient horse operas. Unlike Hoppy, Smoky in real life is an ornery cuss-a chippie-chasing roisterer on a steady diet of alcohol. What is worse, from the standpoint of Hucksters Fred MacMurray and Dorothy McGuire, Smoky has been missing for years. When their sponsor insists on meeting him, they hire a Hollywood agent (Jesse White) to follow Smoky's alcoholic spoor wherever it may lead, and bring him back alive...
...Call of the Blood, when it was shown in 1920, puffed Ivor into a fullblown matinee craze, and The Rat, a melodrama which Ivor wrote, produced and starred in, made him a leading figure on the stage as well. Glamorous Night, the first Novello musical (in which he also starred), was a huge hit. The Dancing Years, his fourth musical, ran for ten years. Ivor composed seven musicals before he was through, all beautifully decorated and loaded with the brisk tunes and languid ballads that Britons had learned to expect...
...money, I'll eat the "deteriorating diet" of the Maoris of New Zealand and join the modern craze for fruits & vegetables. If more Americans would follow suit, we might better our sorry statistics: three out of four Americans eat an inadequate diet, short on fresh fruits and green vegetables...