Word: craze
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Power; Communists all have a craze for power...
...than $21,000) and nine lesser quiz-bangs, primly pointed to its own "longstanding policy of stressing the entertainment, educational and news values of its programs . . ." WOR, key station for Mutual, another leader in the giveaway field (Queen for a Day, Three for the Money), solemnly assented: "The giveaway craze and large prizes have begun to overshadow the entertainment value of programs. Such overemphasis is not healthy for radio...
...give-away craze, fired by Miss Hush and the Walking Man, reached white heat. Last week's prizes ranged from a burnt match to a "new future" (a completely furnished three-bedroom house in San Fernando Valley, a Kaiser and a choice of jobs). One program, Mutual's Queen for a Day, bragged that it had given away $1,117,000 in three years. With the pile of prizes mounting at every flick of the dial, networkers were not certain just how much was being offered, but guessed that last week's kitty amounted to about...
Band of the Year. Not since the first golden days of Glenn Miller and Harry James had a band's popularity reached the proportions of a craze. What was all the shouting about...
Maxim for Max. In June 1945 Corre began to edit Samedi Soir. Paris took to it like a dance craze; its circulation was soon 370,000. He quit a year later after a squabble and called on his old boss, Pierre Lazareff. Corre wanted to take over the dull Sunday edition of Lazareff's profitable France-Soir (TIME, June 23). "Take it," said Lazareff, "it's yours." With five hours to make his first deadline, Corre slapped together an edition that tripled France Dimanche's circulation, then 30,000. When Samedi Soir's editors...