Word: craze
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Robert Montgomery used his eyes for a camera in "Lady in the Lake," and started a new screen fad. In his latest work, he shifts emphasis to his mouth. The chance of a new craze developing is doubtful; but there are enough close-ups of gum-chewing, envelope-licking and other oral shennanigans to fascinate any dentist. The average fan may not be as overwhelmed, but by close observation he may discover whether Montgomery has his tongue in his cheek. The quality of his performance makes it seem likely...
...last week, eight record versions of this jangling jingle had been turned out, and Civilization was creeping up bestseller lists. It was one of those flash, expendable tunes bound to be a public craze, and then a public nuisance. Hilliard and Sigman have already written another song. Theme: the Thousand Islands. Explained Tunesmith Sigman: "We may not be good songwriters, but we're fast...
...gentle ascetic in loincloth, walking among the villages, won the hearts of millions of Indians. "Gandhi says" became synonymous with "The truth is," for many a peasant and villager. When simple peasants crowded round to see him (many tried to kiss his feet), Gandhi tried to stop "the craze for darshan" (beholding...
Prewar Jubilees attracted national notice, and 1939 saw the notorious gold-fish-eating craze start here to sweep the country within a few weeks. Ingenious Irving M. Clark '41 captured undisputed Cambridge laurels by gulping 26 fish and craftily disqualifying an illegitimate M.I.T. entry who slipped 42 undersized creatures down his gullet...
...Corporation that such facile communication would disturb the College's scholars and be conducive to corrupting their morals. Hancock silenced the President and Fellows with a grant of two hundred pounds per annum for the toll bridge concession. But Hancock's profitable monopoly suffered thereupon from a bridge-building craze which lasted down to 1858 when the Commonwealth took over all the bridges. Harvard, in the meantime, continuing to assess each bridge entrepreneur for two or three hundred pounds, suffered no ill-effects...