Word: craze
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...credit where credit is due? Glen Gray & orchestra, not so much Benny Goodman, are responsible for the present ''swing" craze...
...then they've done some curious things to the good old mellow plot. For one thing, the craze for tracing the life cycle of an opera singer has caught this picture, and Jeanette, before and after wandering about the great Canadian woods, does such things as French operatic versions of "Romeo and Juliet." There are also such incidents as the surprise appearance of large crowds to applaud private performances, and gum-chewing piano pounders telling outraged song birds to get hot, Toots, and compete with ladies who sing with their hips. These devices are strongly reminiscent of a young woman...
...bigwigs of the pin-game industry had the most exciting week they have experienced since, for mysterious reasons connected with Depression, nervous introspection and an appetite for echolalia, the modern brand of bagatelle, played on a glass-enclosed pin-studded board with glass or metal balls, became a national craze...
...softball became a craze, nobody knows. Promoters have at least been shrewd enough to profit from it. George Sisler, longtime first baseman for the St. Louis Browns, who now has a St. Louis sporting goods store, is head of the American Association, owns two softball parks in St. Louis, controls three others. Ordinary softball parks seat 4,000, cost $3,500 to build and, with 10? admissions attracting crowds from 1,000 to capacity, may pay for themselves in a month. Principal rival to the American Association is the National Association, run by a onetime baseballer and sportswriter named Philip...
Every Night at Eight (Paramount) is the cinema's first effort to dramatize the current radio craze for "amateur hours." It concerns the efforts of three ambitious factory girls (Patsy Kelly, Alice Faye and Frances Langford) who, itching to squeak through microphones, form a partnership with an equally ambitious leader (George Raft) of a CWA band, become famed as the Swanee Sisters...