Word: craze
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...Iran's Caesarean Section Craze Well-accustomed to elective surgery, Iranian women are choosing C-sections at such a high rate that it's a challenge now to find a doctor who will perform a "medieval" vaginal birth
...fashions, from tight miniskirts to billowing pantaloons, like the ones, left, from Marc Jacobs. It's just a matter of time before these looks trickle down to the early adopters, then to the mass market. Here's a play-by-play of how fashion happens, focusing on the leggings craze that was so hot last year (before those pantaloons). LONDON CALLING The leggings look resurfaced last fall when people like Kate Moss were spotted wearing them in London...
...Iran's Caesarean Section Craze Well-accustomed to elective surgery, Iranian women are choosing C-sections at such a high rate that it's a challenge now to find a doctor who will perform a "medieval" vaginal birth
...missing piece was marketing. In 1992 Diesel launched eye-catching, tongue-in-cheek ad campaigns that spoofed fashion advertising, the how-to craze and mother's wisdom with equal doses of kitsch and sex?and, seemingly as an afterthought, glimpses of Diesel product. "Diesel: For Successful Living" became the brand's tagline. Today Diesel continues to expand. In addition to perfume, there's a home-furnishings line in the works, and Rosso is in the middle of an ambitious strategy to make Diesel more premium by integrating sophisticated techniques from ready-to-wear and pushing up prices accordingly. Rosso says...
...Iran's Caesarean Section Craze Well-accustomed to elective surgery, Iranian women are choosing C-sections at such a high rate that it's a challenge now to find a doctor who will perform a "medieval" vaginal birth