Word: craze
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...processing this directive] City to the Arctic Monkeys' concert route across Britain, complete with addresses, details and occasionally images. These new-style maps, called mashups, are created by blending Internet applications such as Google Maps and Yahoo! Maps with data on just about anything to create personalized guides. The craze started in June 2005 after Google gave the public access to its programming interface for Google Maps. Mashups take the map grids and overlay them with information. Click on a virtual pushpin and a pop-up appears, giving info on a specific location. Whatever the topic - hotels, eats, music...
...getting their sweets--just as long as the sweets come sugar-free. By 2004, 180 million Americans were buying sugar-free products, according to a national survey by the Calorie Control Council, up from 109 million in 1991. A 2005 report by ACNielsen found that while the low-carb craze was fading, low-sugar packaged items represented the second-fastest-growing segment (behind organics) in the good-for-you product industry...
...main propellant for the craze has been the presumption that calcium can ! help prevent osteoporosis, the degenerative bone disease that afflicts an estimated one-quarter of elderly men and half of elderly women in the U.S. Three years ago scientists at a National Institutes of Health conference on osteoporosis advised Americans to increase their daily intake of calcium to 1,000 mg (compared with the Government RDA of 800 mg); the recommended level for postmenopausal women was an even higher 1,500 mg. Calcium fever soon swept the country...
There are plenty of reasons people might accept that the government could have a record of every time they call their mother, their doctor or their paramour. Maybe 9/11 put security above all the country's other values. Maybe, as the reality-television craze suggests, most citizens don't cherish privacy as much as civil libertarians do. Or maybe Americans figure that if Verizon and Ma Bell can keep track of whom they call--and that, in exchange for a discount card, Safeway gets to compile a database of what they eat and Barnes & Noble of what they read--there...
...only men on my trip were three members of the Delphic. Liberals chastise final clubs for their supposed regression and ignorance of non-elite society, but in this case, their inconsistency was very difficult to ignore. The opportunities for American college students to study abroad has fostered a craze to jump ship for a semester or a year and study overseas. Harvard has been especially assertive. But to operate under the impression that one must leave the country in order to gain perspective is narrow-minded. A disproportionate amount of Harvard students come from the East Coast and California...